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Choice Survey Results – An Insight into Broker Needs

Posted by Ivan Lovos on Oct 31, 2019 8:00:00 AM

The results of the 2019 Aggregator of Choice survey, run by Momentum Intelligence, are in – highlighting the top Value Proposition that drive Broker satisfaction across the industry.  

The survey was conducted annually through the month of September 2019engaging a variety of broker groups across the industry to understand what most drives broker satisfaction. 

It aims to give an insight into Finance Brokers across Australia the opportunity to voice their own experience with their aggregator, to help shape the future direction of the industry. 

What brokers want from an Aggregator 

The Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry concluded this year and caused widespread disruption. There will be ongoing flow-on effects which continue to be felt across the industry. It is not surprising to see that the most important attributes driving Broker satisfaction was Leadership and Agility.  

Not only was Leadership a common driver it was also consistently referenced by satisfied brokers during the in-depth interviews.  

Brokers also highlighted that agility and ability to adapt to the ever-changing landscape was key to ongoing success and satisfaction. Agility and Adaptation include overall offering of services, innovation (creation of efficiencies, processes, products) and market growth opportunities. 

Other critical components including value for money – fees versus overall service offering was also highlighted.

What Offerings mean to Brokers included: 

  • Innovation 
  • Products & Services 
  • Creating Efficiencies 
  • Culture – Values Alignment  

 These findings are exciting from the Ausloans Finance Group perspective, it shows the industry is maturing and taking note of what makes a brokerage sustainable for growth and scale. Our innovation into finding efficiencies across the Broker Customer Journey is what is setting us apart in the marketplaceWe have built our values on our Mission: “We hold our customers at the heart of everything we do!”This has shaped our Values and set the expectation of excellence across our teams.  

Our Core Values 

  • Accountability  
  • Communication 
  • Honesty 
  • Imagination 
  • Passion 
  • Integrity 

For a free Business Review Consultation with Ivan Lovos (0423 082 767please click on this link to book in a time!