4X ROI: How SQL Leads Delivered $30K in Revenue

How SQLs Supplement Referral Partners for Growth

The Challenge

Azeez already had a strong pipeline through his established referral partner network. However, like many brokers, he wanted the ability to scale his income further without compromising quality. Traditional lead channels often demanded extensive screening and follow-up, eating into valuable time that could be spent on settlements. What he needed was a source of additional leads that were already lender-ready, so he could quickly convert opportunities into revenue.

The Solution

Azeez turned to Ausloans’ SQL auction platform. Unlike standard MQL leads, SQLs are more expensive but come fully screened, complete with supporting documents and ready for immediate lender submission. This meant less time spent on discovery and administration, and more time focusing on conversion.

For Azeez, SQLs became a perfect way to top up his referral pipeline. While his referral partners continued to supply a core base of opportunities, SQL auctions provided an on-demand channel to supplement deal flow. This hybrid approach allowed him to scale consistently while maintaining the high-quality standards expected from an experienced broker

The Results

• Leads Purchased: 25
• Total Spend: $7,200
• Deals Settled: 7
• Conversion Rate: 28%
• Revenue Generated: $30,000
• Return on Investment: 4X 

By integrating SQL leads into his business model, Azeez achieved a strong 4X ROI while also saving valuable processing time. The fully documented nature of SQLs meant quicker approvals and faster settlements, freeing up bandwidth to continue serving his referral partners.

Key Takeaways for Brokers

Azeez’s results show that SQL auction leads aren’t just about ROI — they’re about efficiency and scalability. While more expensive upfront, SQLs provide brokers with lender-ready opportunities that cut down on processing time. For brokers with strong referral channels, SQL auctions can be used to strategically supplement lead flow and drive incremental income without overloading their workload.

Conclusion

Azeezs Q2 results demonstrate the value of integrating SQL auction leads into an established broker business. By supplementing his referral partner pipeline with high-quality, lender-ready SQLs, he achieved a 4X return on spend, streamlined his workflow, and created a scalable model for growth.