12X ROI Through the Ausloans Lead Auction Platform

Auction Access Gave This Broker a Clear Edge

The Challenge

Lauchlan faced the same challenge most asset finance brokers know all too well: sourcing quality leads in a crowded market. Traditional marketing often meant high costs, low-quality enquiries, and time wasted chasing prospects who weren’t ready to talk finance. He needed a reliable way to access a steady stream of pre-qualified customers without being distracted by the inefficiencies of funnel-building or outsourcing to agencies.

The Solution

By tapping into the Ausloans lead auction marketplace, built directly inside the Zink platform, Lauchlan gained direct access to real-time MQLs. Every lead he purchased dropped seamlessly into his workbasket, ready to be actioned. This eliminated the headaches of cold lists or unresponsive contacts, as all leads were pre-screened and matched through banking data and credit profiles. With control over spend and scale, Lauchlan could focus his efforts on doing what brokers do best — converting genuine opportunities into settled deals.

The Results

• Leads Purchased: 68
• Total Spend: $4,420
• Deals Settled: 23
• Conversion Rate: 33%
• Revenue Generated: $55,400
• Return on Investment: 12X

Key Takeaways for Brokers

The Ausloans lead auction platform provides brokers with more than just leads — it provides leverage. For Lauchlan, that meant turning $4,420 into more than $55,000 in revenue in just one quarter. With quality, pre-screened MQLs dropping directly into his workflow, he maximised efficiency, increased conversions, and grew his book without the guesswork of traditional lead sourcing.

Conclusion

Lauchlan’s Q2 results underscore the power of the Ausloans lead auction model. With a 12X ROI and a third of leads purchased converting to settlements, this case study demonstrates the tangible benefits brokers can achieve by accessing the marketplace.